Groowly

In the marketing world it seems that everyone knows what they are doing, positioning a brand, that it appears in the first positions of positioning, amazing designs, incredible policies, that’s wonderful, but what else is there after the marketing strategies?

The answer is that humanity is unpredictable, the human being is not a click, is not a number or a statistic, although their actions can be predicted through these methods; the reality is that the individual has emotions, pretensions, individual characteristics, that generates a high unpredictable field, which can positively or negatively affect your brand.

Data, design development work, product and company policies are very important on the road to success, but they are not everything, people, as they say in the psychology of marketing, have needs for affiliation, so if the brand is sterile in terms of the relationship with customers, there is a high probability that many of them migrate to more humanized options, offering them the same product, with a sense of belonging and openness to experiences.

For these reasons, marketing experts have a hard job, between using metrics based on methods, and using the heart, based on behavioral patterns that are unpredictable, betting on convincing the customer in the most human way possible, that the brand is committed to both the creative process, as well as addressing their spectrum of satisfaction.

Digital marketing is not only about a product, yes, we know very well that this is the main goal of every business, but it is not only about them, otherwise building a brand would not be important. The main objective of marketing is to create the best possible version of the brand and within this is immersed the product. One of the fundamental pillars is to show creativity to humanize, the approach with the consumer is one of the most important factors to make the company grow.

But… how do I show the human side of my business?

It is not an easy task, but with trained professionals you can achieve a successful campaign that has everything, creativity, leadership, humanization of the brand. The backbone is to reflect to customers that those who are behind the whole process are human beings just like them, who have aspirations, who laugh, cry and work hard, this is the way to humanize, to reflect that those behind the product are not machines, they are minds, there are mistakes and a participation in bringing the best of themselves to that customer.

Authenticity when it comes to marketing is fundamental, and as the possibilities of marketing through networks grow, it becomes even more necessary to co-relate with the customer and reflect the humanity that your brand has. Establish a close relationship between trust and commitment, after all, when a customer chooses your brand, he/she is giving trust to you and your product, not only deposits money, time, but also momentum, hope, joy in what you are offering. Therefore, customer relationships should be focused on understanding the customer as a unique entity, not as a mass of acquisition, nor as a metric or statistic.

A brand must allow itself to be vulnerable, after all, we are all human beings, this gives it a touch of authenticity, apart from generating that connection we talked about before, this allows you to see the layers of a company, not just a product, but what the brand contributes to society, what it contributes to the growth of the human being, the commitment to an entire community that expects to receive the best from the brand, and this potentially attracts the commitment of customers to your company.

Creativity will play a fundamental role in the humanization process, therefore, we conclude that a brand needs creativity, approach with who is behind a purchase, improvisation in some cases that allow vulnerability, and everything that transforms, that is a mobilizer of emotions.

Highlight

Authenticity when it comes to marketing is fundamental, and as the possibilities of marketing through networks grow, it becomes even more necessary to co-relate with the customer and reflect the humanity that your brand has. Establish a close relationship between trust and commitment, after all, when a customer chooses your brand, they are giving trust to you and your product.