Groowly

Building a brand is a very complex process; many elements must be present to be successful, it is a constant development, involves determination and focuses on the things that companies want to achieve.

One of the main elements to be clear about is the vision, the identity and everything that distinguishes you from other brands. It is not only about the name, the construction of the website, the colors, the logo, but the vision and objectives, the target you want to reach, and a subjective process on top of those elements that will come later to build the brand.

If the elements of that company are not clear in an integral way, it will be very difficult to create an identity, and here is the main point of the study, what is my most valuable asset as a company? This question must be asked because a brand identity will be built from this answer.

Believe it or not, the company must have what in marketing is called a “personality profile”, seen that humans have different characteristics that make them unique, this can be migrated to the construction of a brand. For example, there are many cell phone companies, but what do you have in addition to other companies that will make customers come to you, choose you and buy from you?

When we talk about branding, it must be clear what the customer thinks, wants and what is related to your product, and it is not something that is absolutely under the control of the company. Even so, it can be influenced by the strategies that the brand has to distinguish itself from others.

The first stage is to build the identity and correct it; to study the customer you want to attract. So, the first steps are to find the demographics, what motivates your audience, their favorite options in the same branch, the culture, the platform where you can sell your product, the unique element you can offer and the company’s motivations for creating the brand.

This last element is the main issue to discuss as it is directly related to the audience’s identity and motivations for choosing your business or product over other brands. Success does not come in a box and has to be built through rigorous techniques. It is very important to relate to the customer, tell a story about the brand, how it started, what motivates the people involved to create the product or brand.

They are all the result of a specific challenge, motivated by a different vision and the will to share something with the rest of the world. The impulse that started it all, the basis of your ideas. When this is shared with your audience or target audience, it invites them to participate in the experience, thus generating a commitment and sense of affiliation with the brand and its creators.

Another important theme is to describe why your product is better than the competition or why you are the best option to choose. What differentiates you from the rest, even if it’s something as basic as your customer service performance. These are the benefits offered to the customer, not just the product, but everything involved in the development of your business.

Experience and knowledge are fundamental to the branding process; as Henry Ford said, “Whatever your goal in life, the beginning is knowledge and experience.” It’s not about writing a manual and giving it to the customer. It’s about showing enough trust, giving the customer that sense of wisdom that you enjoy and engaging with them about the quality of what you are offering, what we call “reasons to believe”, transforming each customer into an ambassador for your brand.

Language

The only way to do marketing is through language; there is no communication without it. This being the case, we have to build an appropriate language for the audience, clearly defining the company’s objectives and the customers it intends to attract in order to sell a product. Each brand must have its own codes and vocabulary to represent its identity. This aspect will work as a code to define and identify your company from others, remember that you can offer the same product, but your brand is not only your product, as well as our names, it is an essential identification of who we are.

That said, your brand will have to be built on a bridge of identity, knowledge, quality and professional design, it will require experience, qualified and trained professionals to work with you and put your business on the right path of positioning.

Highlight

Experience and knowledge are fundamental in the branding process; as Henry Ford said, “Whatever your goal in life, the beginning is knowledge and experience”. It’s not about writing a manual and giving it to the customer. It’s about showing enough confidence, giving the customer that sense of wisdom that you enjoy and making a commitment to them about the quality of what you are offering, what we call “reasons to believe”.